Either Or is a story of bringing people together. People who work with their hands, heart and imagination.
We celebrate the middle but still do not deny the extreme. We believe that it is possible to celebrate all choices. Everything in nature finds a niche – our hope is to find the right balance.

A group of young people (some in age and some in spirit) exploring crafts, skills and ideas, decided to create a space to share products which emerged out of their experiences. Either Or was born as a collection of contemporary clothing, furnishings, toys, socially sensitive literature, and much more, all tinged with a desire to nourish and inspire local and personal creativity.

With a story behind every product that is on showcase, one can truly say we are a story, not a store!  We bring to you the story of our Navarasa, nine indelible qualities wrapped in the new Indian sensibility.